In the last few weeks since the budget announcement on capping tax relief on donations of £50,000 or 25% of income whichever is the greater, there has been an outcry from philanthropists, charities and charitable organisations that this will stifle or deter large donations. Oh that we had...
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Audience Focus - Georgian style...
Kate Sanderson from Indigo Ltd and Sarah Boiling from Audiences London were invited by the British Council to run a 2 day workshop in Tbilisi, Georgia at the beginning of March. The theme was marketing and audience development and, specifically, how to create a greater audience focus. There...
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I'm the project lead for a short communications campaign to promote the Culture and Sport Evidence ( CASE ) programme. CASE is a joint strategic research programme led by the DCMS, working with the Arts Council England , English Heritage and Sport England . It uses a range of...
Read more 0 comments Add your viewfrom lip service to love affair: changing your relationship with audience data
From the ACE Accreditation Scheme for Museums and Galleries to its Audience KPIs for venues and touring companies, audience experience measurement is on the rise. New thinking and practice fresh out from the States, from luminaries such as Alan Brown and Diane Ragsdale , are upping...
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